Audience Profile

Age	The age of the audience will generally be around 18-25 (young adult), due to both the graphic implications being potentially inappropriate for a younger audience, as well as the general shock factor probably being not to the taste of an older audience.
Gender	The gender of the audience will generally be male, due to the content of the film being more in like with stereotypical male interests when it comes to media (death, and the use of thriller elements) - females are generally more attracted to films with happy endings.
Income	The income of the audience will generally be average, aimed more at the middle class of society as opposed to upper class or lower class - upper class may find the tone of the film somewhat inappropriate, whereas middle class people may find it interesting to look into the mind of a killer (hence the success of things like American Psycho and Dexter).
Geographic Location	Those who watch the film will generally be in a heavily populated area, such as a city, due to them being more susceptible to advertising in the media there (more billboards, etcetera.).
Interest	Generally, those who will want to see the movie will be those interested in related media with similar dark tones to them, such as the Poughkeepsie Tapes and Dexter. This means people interested in horror focusing more on the inner workings of the characters as opposed to just killing (such as the audience of slasher flicks) are the people that this film is aimed at.